The 45% CTR increase for keyword-containing URLs is massive. to have a long-term game plan that’s highly keyword-driven. Second, to me this seems like a great argument for sites/clients/etc. This guide makes clear that headline writing needs to be far more nuanced. I’d long suspected that was backfiring (because after all, how often do you see “the ultimate guide” in the top spot?). Thank you for putting it together.įirst, this puts the nail in the coffin for “Ultimate Guide.” SO MANY sites use the “ultimate guide” schtick. Pages Without a DescriptionĮven though descriptions don’t directly impact SEO, Google still recommends writing a unique meta description for every page on your site. Pages With a Meta Description Have a Higher Average CTR vs. Key Takeaway: Titles with negative or positive sentiment have a higher organic click through rate vs. And titles that deftly push emotional buttons without looking like clickbait can stand out and get more clicks in the SERPs. In other words, it’s possible to write an emotionally-charged title without using a Power Word. This may be due to the fact that sentiment is a more nuanced metric than the presence or absence of a single Power Word. What’s interesting is that, while we found that Power Words hurt CTR, emotional titles help CTR. However, I wasn’t able to find any industry study that specifically looked at the relationship between emotional title tags and Google organic CTR.Īnd at least according to our data, emotional titles can result in a higher click through rate in the organic results.
HEY GOOGLE HEY GOOGLE PICK A NUMBER BETWEEN 1 AND 3 FULL
Using our full data set of ~5 million results, we found that the #1 result has the highest CTR (by far). The initial goal of our study was to establish CTR benchmarks. The #1 Result In Google Gets 31.7% of All Clicks I have detailed data and information of our analysis below. Pages with a meta description get 5.8% more clicks than those without a description. Writing meta descriptions for your pages may result in a higher CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.ġ0. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words.ĩ. Adding “Power Words” to your title tag may decrease your CTR. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword.Ĩ. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.ħ. Title tags between 15 to 40 characters have the highest CTR. pages that don’t have a question in their title.Ħ. Title tags that contain a question have a 14.1% higher CTR vs. However, moving from #10 #9 doesn’t make a statistically significant difference.ĥ. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, this depends on where you’re moving from and to. On average, moving up 1 spot in the search results will increase CTR by 30.8%. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.Ĥ. Organic CTR for positions 7-10 is virtually the same. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.ģ. The #1 result in Google’s organic search results has an average CTR of 31.7%.Ģ. So without further ado, let’s see the results.ġ.
Thanks to data provided from ClickFlow, we were able to get CTR data from several different Google Search Console accounts. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. We analyzed 5 million Google search results to better understand organic click through rate.įirst, we analyzed CTR data across 874,929 pages and 5,079,491 search queries.
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